# Event schema

Category: [Structured Data & SERP Features](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/) › [Schema types](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/schema-types/) · Also known as: Event structured data

**Event schema** is structured data that describes an event, such as a concert or workshop. Google uses it for its event experience in Search and Maps. The term also appears in software engineering for event data formats, which is a different topic.

## What does Google require?

Google requires `name`, `startDate` (ISO 8601 with time zone) and `location` with a full address. The `name` is the event title, not the venue.

Eligibility is narrow. A June 2025 update states that events must be bookable by the general public and held at a physical location. Google lists promotions, coupons and business hours as not eligible, and does not support virtual-only experiences, membership-only or invitation-only events. Older guides that describe markup for online events no longer match the current documentation.

## Example

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "City Trail Run 2026",
  "startDate": "2026-05-16T09:00:00+02:00",
  "location": {
    "@type": "Place",
    "name": "Central Park",
    "address": { "@type": "PostalAddress", "streetAddress": "1 Park Rd", "addressLocality": "Springfield", "postalCode": "12345", "addressCountry": "US" }
  }
}
</script>
```

## At a glance

- **Format:** JSON-LD, Microdata or RDFa
- **Where:** in the HTML of the page
- **Vocabulary:** Event with Place and Offer
- **Rich result:** Event information in Search, available in selected countries according to the docs, including Germany
- **Test with:** Rich Results Test
- **Docs:** [Google: Event structured data](https://developers.google.com/search/docs/appearance/structured-data/event)

Last checked: October 8, 2026

## Related terms

- [Schema.org](https://seo-geo-glossary.com/en/glossary/schema-org/index.md)
- [JSON-LD](https://seo-geo-glossary.com/en/glossary/json-ld/index.md)
- [Rich results](https://seo-geo-glossary.com/en/glossary/rich-results/index.md)
- [LocalBusiness schema](https://seo-geo-glossary.com/en/glossary/localbusiness-schema/index.md)
- [Schema Markup Validator](https://seo-geo-glossary.com/en/glossary/schema-markup-validator/index.md)
- [Structured data](https://seo-geo-glossary.com/en/glossary/structured-data/index.md)
- [SERP features](https://seo-geo-glossary.com/en/glossary/serp-features/index.md)

## Sources

- [Event structured data – Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/event)
- [Search Central documentation updates (June 5, 2025)](https://developers.google.com/search/updates)
- [Event – schema.org](https://schema.org/Event)

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Last updated: October 8, 2026
URL: https://seo-geo-glossary.com/en/glossary/event-schema/