# Merchant listings

Category: [Structured Data & SERP Features](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/) › [Rich results & snippets](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/rich-results-snippets/) · Also known as: merchant listing structured data

**Merchant listings** are Google Search experiences for products that shoppers can buy directly on a page. They show details like price, availability and shipping in places such as shopping knowledge panels, popular products results and Google Images.

## How do they differ from product snippets?

Merchant listings require an actual `Offer` from the seller (an `AggregateOffer` alone is not enough), a price above zero, and a page where the product can be purchased. Product snippets also work for review or comparison pages.

Required properties are `name`, `image` and `offers` with `price` and `priceCurrency` (a three-letter ISO 4217 code). Google also recommends availability, `shippingDetails`, `hasMerchantReturnPolicy` and product identifiers such as SKU, GTIN and MPN. Structured data and a Merchant Center feed can be combined.

## Example

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trail running shoe",
  "image": "https://example.com/shoe.jpg",
  "offers": { "@type": "Offer", "price": "89.90", "priceCurrency": "USD", "availability": "https://schema.org/InStock" }
}
</script>
```

## Related terms

- [Google Merchant Center](https://seo-geo-glossary.com/en/glossary/google-merchant-center/index.md)
- [Free product listings](https://seo-geo-glossary.com/en/glossary/free-product-listings/index.md)
- [Product schema](https://seo-geo-glossary.com/en/glossary/product-schema/index.md)
- [Product snippets](https://seo-geo-glossary.com/en/glossary/product-snippets/index.md)
- [Google Shopping](https://seo-geo-glossary.com/en/glossary/google-shopping/index.md)
- [Rich results](https://seo-geo-glossary.com/en/glossary/rich-results/index.md)
- [Schema Markup Validator](https://seo-geo-glossary.com/en/glossary/schema-markup-validator/index.md)

## Sources

- [Merchant listing structured data – Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/merchant-listing)
- [Product structured data – Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/product)
- [New Search Console report for merchant listings – Google Search Central Blog (Sept 2022)](https://developers.google.com/search/blog/2022/09/merchant-listings)

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Last updated: October 8, 2026
URL: https://seo-geo-glossary.com/en/glossary/merchant-listings/