# Organization schema

Category: [Structured Data & SERP Features](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/) › [Schema types](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/schema-types/)

**Organization schema** is structured data that describes an organization, such as its name, URL, logo and contact details. Google uses it to understand administrative details and to tell the organization apart from similar ones.

## Which properties does Google want?

Google documents no required properties and asks site owners to add those that apply. Recommended ones include `name`, `url`, `logo`, `sameAs`, `address`, `contactPoint`, `legalName` and `foundingDate`.

A logo must be at least 112x112 pixels, crawlable and indexable, in a format Google Images supports, and it should look right on a white background.

Google recommends placing the markup on the home page or on a single page about the organization, such as an about page. It does not need to appear on every page.

## Example

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Corp",
  "url": "https://example.com/",
  "logo": "https://example.com/logo.png",
  "sameAs": ["https://www.linkedin.com/company/example"]
}
</script>
```

## At a glance

- **Format:** JSON-LD (format of the examples in the Google docs)
- **Where:** in the HTML of the page, such as the home page or an “About” page
- **Vocabulary:** Organization with name, url, logo, sameAs
- **Rich result:** No dedicated rich result, can influence the logo and the knowledge panel
- **Test with:** Rich Results Test
- **Docs:** [Google: Organization structured data](https://developers.google.com/search/docs/appearance/structured-data/organization)

Last checked: October 8, 2026

## Related terms

- [Schema.org](https://seo-geo-glossary.com/en/glossary/schema-org/index.md)
- [JSON-LD](https://seo-geo-glossary.com/en/glossary/json-ld/index.md)
- [Schema Markup Validator](https://seo-geo-glossary.com/en/glossary/schema-markup-validator/index.md)
- [Rich Results Test](https://seo-geo-glossary.com/en/glossary/rich-results-test/index.md)
- [Knowledge panel](https://seo-geo-glossary.com/en/glossary/knowledge-panel/index.md)
- [LocalBusiness schema](https://seo-geo-glossary.com/en/glossary/localbusiness-schema/index.md)
- [sameAs](https://seo-geo-glossary.com/en/glossary/sameas/index.md)

## Sources

- [Organization structured data – Google Search Central (updated 2026-09-08)](https://developers.google.com/search/docs/appearance/structured-data/organization)
- [Organization – schema.org](https://schema.org/Organization)

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Last updated: October 8, 2026
URL: https://seo-geo-glossary.com/en/glossary/organization-schema/