# Page experience

Category: [Performance & Core Web Vitals](https://seo-geo-glossary.com/en/glossary/category/performance-core-web-vitals/) › [Core Web Vitals & metrics](https://seo-geo-glossary.com/en/glossary/category/performance-core-web-vitals/core-web-vitals-metrics/)

**Page experience** is Google's term for the signals that show how pleasant a page is for visitors. The entry covers the meaning in Google Search.

## What belongs to page experience?

Google's documentation lists several aspects: good Core Web Vitals, secure delivery over HTTPS, usability on mobile devices, no excessive ads, no intrusive interstitials, and a clear distinction between main content and other content.

## Is page experience a ranking factor?

Google says: "There is no single signal. Our core ranking systems look at a variety of signals that align with overall page experience." It adds that Search shows the most relevant content even if the page experience is poor, but that for many queries a great page experience can contribute to success. Good Core Web Vitals do not guarantee a top position.

## Which Core Web Vitals apply today?

LCP (2.5 seconds), INP (200 milliseconds) and CLS (0.1). web.dev recommends the 75th percentile of page loads, split by mobile and desktop.

## Example

A shop is served over HTTPS and has good LCP and CLS values, but a banner covers the content after loading. One aspect of its page experience needs work, and no single score decides the outcome.

## At a glance

- **Type:** Group of page experience signals, not a single signal
- **Affects:** Google's core ranking systems
- **Values:** Core Web Vitals, HTTPS, mobile usability, ads, interstitials, main content
- **Since:** Announced May 28, 2020, mobile update from June 15, 2021
- **Status:** According to Google, only the Core Web Vitals feed directly into the ranking systems
- **Docs:** [Google Search Central: Page Experience](https://developers.google.com/search/docs/appearance/page-experience)

Last checked: October 8, 2026

## Thresholds

- **LCP** (Largest Contentful Paint): good ≤ 2.5 s, needs improvement ≤ 4 s, poor > 4 s ([Source](https://web.dev/articles/lcp))
- **INP** (Interaction to Next Paint): good ≤ 200 ms, needs improvement ≤ 500 ms, poor > 500 ms ([Source](https://web.dev/articles/inp))
- **CLS** (Cumulative Layout Shift): good ≤ 0.1, needs improvement ≤ 0.25, poor > 0.25 ([Source](https://web.dev/articles/cls))

Assessed at the 75th percentile of page loads, mobile and desktop separately.

## Core Web Vitals: from launch to today

- **May 5, 2020:** Google introduces Web Vitals. The first Core Web Vitals are LCP, FID and CLS. ([Source](https://blog.chromium.org/2020/05/introducing-web-vitals-essential-metrics.html))
- **May 28, 2020:** Google announces a page experience ranking signal that combines Core Web Vitals with existing signals. ([Source](https://developers.google.com/search/blog/2020/05/evaluating-page-experience))
- **November 10, 2020:** Google sets the date: the signals are to be used in ranking from May 2021. ([Source](https://developers.google.com/search/blog/2020/11/timing-for-page-experience))
- **April 19, 2021:** Postponed: gradual rollout from mid-June 2021, full effect only by the end of August 2021. ([Source](https://developers.google.com/search/blog/2021/04/more-details-page-experience))
- **June 15 to August 2021:** Page experience update for mobile: Core Web Vitals become part of the ranking systems. ([Source](https://developers.google.com/search/blog/2021/04/more-details-page-experience))
- **February 22 to March 3, 2022:** Page experience update for desktop, using the same Core Web Vitals thresholds as on mobile. ([Source](https://status.search.google.com/incidents/zDCQR5mxLU3ZrQeQvwqN))
- **May 10, 2023:** INP is no longer experimental. Google announces that INP will replace FID as a Core Web Vital in March 2024. ([Source](https://web.dev/blog/inp-cwv))
- **March 12, 2024:** INP replaces FID. Since then the Core Web Vitals are LCP, INP and CLS. Articles citing “FID 100 ms” as a threshold are out of date. ([Source](https://web.dev/blog/inp-cwv-launch))
- **September 9, 2024:** Chrome tools end support for FID. ([Source](https://web.dev/articles/fid))

## Related terms

- [Core Web Vitals](https://seo-geo-glossary.com/en/glossary/core-web-vitals/index.md)
- [Page speed](https://seo-geo-glossary.com/en/glossary/page-speed/index.md)
- [HTTPS](https://seo-geo-glossary.com/en/glossary/https/index.md)
- [Mobile-friendliness](https://seo-geo-glossary.com/en/glossary/mobile-friendliness/index.md)
- [Intrusive interstitials](https://seo-geo-glossary.com/en/glossary/intrusive-interstitials/index.md)
- [Largest Contentful Paint (LCP)](https://seo-geo-glossary.com/en/glossary/largest-contentful-paint/index.md)
- [Interaction to Next Paint (INP)](https://seo-geo-glossary.com/en/glossary/interaction-to-next-paint/index.md)
- [Cumulative Layout Shift (CLS)](https://seo-geo-glossary.com/en/glossary/cumulative-layout-shift/index.md)

## Sources

- [Understanding page experience in Google Search results – Google Search Central](https://developers.google.com/search/docs/appearance/page-experience)
- [Web Vitals – web.dev](https://web.dev/articles/vitals)

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Last updated: October 8, 2026
URL: https://seo-geo-glossary.com/en/glossary/page-experience/