# Performance report

Category: [Analytics & Measurement](https://seo-geo-glossary.com/en/glossary/category/analytics-measurement/) › [Search Console](https://seo-geo-glossary.com/en/glossary/category/analytics-measurement/search-console/) · Also known as: Search Console

**The performance report** is the report in Google Search Console that shows how often a website appeared in Google Search results and how often users clicked it. This entry covers the Search Console report, not performance reports in HR, schools or email tools.

## Which metrics does the report show?

Four metrics sit at the center, and Google defines each of them.

- **Clicks** are the number of times a user clicked through to your site from Google Search results.
- **Impressions** are how many times your site appeared in Search results.
- **CTR** is the click count divided by the impression count.
- **Average position** is the average position of the topmost result from your site.

The data can be split by dimensions such as query, page, country, device and date. Choosing a search type, for example web or image search, changes which results are included.

## How to read the numbers

Position is an average over many searches, devices and places. It does not describe a fixed rank.

When two results from the same site appear for one query, they count as a single impression in the chart total. Counting rules for clicks and impressions, such as canonical URL assignment, are documented on a separate help page.

## Example

The row for the query "running shoes women" shows 1,200 impressions, 60 clicks and an average position of 6.3. The CTR is 60 / 1,200, which is 5 percent. (Illustrative values.)

## Common mistakes

- Reading the average position as an exact ranking.
- Comparing Search Console clicks with Analytics sessions as if they were the same figure.
- Judging a page by clicks alone without looking at the impressions behind them.

## FAQ

**What does the performance report show?**
Clicks, impressions, CTR and average position for your site in Google Search.

**Where is the report located?**
In Google Search Console, in the section for search results performance.

## Related terms

- [Google Search Console](https://seo-geo-glossary.com/en/glossary/google-search-console/index.md)
- [Impressions](https://seo-geo-glossary.com/en/glossary/impressions/index.md)
- [Clicks](https://seo-geo-glossary.com/en/glossary/clicks/index.md)
- [Click-through rate (CTR)](https://seo-geo-glossary.com/en/glossary/click-through-rate/index.md)
- [Average position](https://seo-geo-glossary.com/en/glossary/average-position/index.md)
- [Search Console API](https://seo-geo-glossary.com/en/glossary/search-console-api/index.md)
- [Search Console bulk export](https://seo-geo-glossary.com/en/glossary/search-console-bulk-export/index.md)

## Sources

- [Performance report – Search Console Help](https://support.google.com/webmasters/answer/7576553?hl=en)
- [How clicks and impressions are counted – Search Console Help](https://support.google.com/webmasters/answer/7042828?hl=en)

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Last updated: October 7, 2026
URL: https://seo-geo-glossary.com/en/glossary/performance-report/