# Product schema

Category: [Structured Data & SERP Features](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/) › [Schema types](https://seo-geo-glossary.com/en/glossary/category/structured-data-serp-features/schema-types/) · Also known as: Product structured data

**Product schema** is schema.org structured data that describes a product on a web page, for example its name, image, price and availability. Search engines read it to show product details in results.

## How does Google use it?

Google splits Product markup into two experiences. Product snippets suit pages where nobody can buy the item, such as reviews or comparisons. Merchant listings suit pages where the product can be bought directly and support details like shipping and return policy. Google's documentation says that providing both page markup and a Merchant Center feed maximizes eligibility.

Product markup can also describe variants, so Google can tell which products belong to the same parent product. Google does not guarantee that structured data produces a rich result.

## Example

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trail running shoe",
  "image": "https://example.com/shoe.jpg",
  "offers": {
    "@type": "Offer",
    "price": "89.90",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
</script>
```

Product snippets and merchant listings are covered in their own entries.

## At a glance

- **Format:** JSON-LD, RDFa or Microdata
- **Where:** in the HTML of the product page
- **Vocabulary:** Product with Offer, ProductGroup for variants
- **Rich result:** Product snippets and merchant listings, shown at the discretion of each Google experience
- **Test with:** Rich Results Test
- **Docs:** [Google: Product structured data](https://developers.google.com/search/docs/appearance/structured-data/product)

Last checked: October 8, 2026

## Related terms

- [Product snippets](https://seo-geo-glossary.com/en/glossary/product-snippets/index.md)
- [Merchant listings](https://seo-geo-glossary.com/en/glossary/merchant-listings/index.md)
- [Google Merchant Center](https://seo-geo-glossary.com/en/glossary/google-merchant-center/index.md)
- [Schema Markup Validator](https://seo-geo-glossary.com/en/glossary/schema-markup-validator/index.md)
- [JSON-LD](https://seo-geo-glossary.com/en/glossary/json-ld/index.md)
- [Rich results](https://seo-geo-glossary.com/en/glossary/rich-results/index.md)
- [Structured data](https://seo-geo-glossary.com/en/glossary/structured-data/index.md)

## Sources

- [Product structured data – Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/product)
- [Product snippet structured data – Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/product-snippet)
- [Merchant listing structured data – Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/merchant-listing)
- [Product – schema.org](https://schema.org/Product)

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Last updated: October 8, 2026
URL: https://seo-geo-glossary.com/en/glossary/product-schema/