A link profile, also called backlink profile, is the full set of external links pointing to a website or its pages. It records where the links come from, which anchor text they use, which pages they target and which attributes they carry.
What a link profile contains
- Referring domains and the number of links per domain
- Anchor texts
- Target pages on the site
- Link attributes such as
nofollow,sponsoredorugc - Changes over time, meaning when links appeared or disappeared
Where the data comes from
The Links report in Search Console lists top linked pages, top linking sites and top linking text. Google states that it shows a sample of links, not every link, and the table view stops at 1,000 rows. Third-party backlink tools build their own indexes, so their numbers differ from Search Console and from each other (assessment).
Example
One entry in a link profile reads like a table row.
| Source | Target | Anchor text | Attribute |
|---|---|---|---|
| blog.example/tips | example.com/guide | home building guide | none |
Sources
- Links report – Search Console Helpsupport.google.com
- Spam policies for Google web search – Google Search Centraldevelopers.google.com
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