Search engine submission

How does a site get into Google?

Google writes that it automatically looks for sites to add to its index and that you usually only need to publish your site on the web. New pages are found through links from known pages, and it can take a few weeks for Google to notice a new site. The query site:example.com shows whether pages of a domain are already indexed.

What does Search Console add?

In Search Console you can submit a sitemap or request indexing for a single URL with the URL Inspection tool. Google notes that there is a quota for individual URLs and that requesting a recrawl several times for the same URL does not get it crawled faster. A request does not guarantee inclusion in search results, immediately or at all. Google puts crawling at anywhere from a few days to a few weeks.

Paid submission services

Google does not accept payment to rank pages higher. Services that sell submission to Google or to many search engines therefore offer no advantage that Google recognizes (assessment).

Example

A company launches a new site and links to it from its social profiles. It submits the XML sitemap in Search Console, checks with site: after some days and uses the URL Inspection tool for the pages that are still missing.

FAQ

How do I submit my website to Google? Publish it, link to it, and optionally submit a sitemap in Search Console.

How much does it cost to put a website on Google? Google’s documentation does not mention any fee for crawling or indexing, and Google does not accept payment for ranking.

Last updated: October 7, 2026