A title link is the clickable title of a result in Google Search. It is not the HTML title attribute on a link, which shows a tooltip.
Where does a title link come from?
Google generates title links automatically. According to its documentation, the sources include the <title> element, the main visible title on the page, heading elements, og:title meta tags, other prominent text, anchor text of links to the page, and WebSite structured data.
Google names no character limit. The title link is truncated as needed, typically to fit the device width. The documentation recommends a unique, descriptive and concise title for each page, no keyword stuffing, and a short brand name.
When does Google change the title?
Google says it may use a different text when the <title> is half-empty, outdated, inaccurate for the page, or boilerplate that repeats across many pages.
Example
<title>Content Pruning: Definition and Process | SEO Glossary</title>
In the results, this title usually appears unchanged as the blue link.
FAQ
Can I control the title link?
A clear <title> and a matching main heading raise the chance that Google uses them. There is no guarantee.
Sources
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