- AI brand mention
An AI brand mention occurs when an AI system such as ChatGPT, Gemini or Perplexity names a brand in the text of its answer.
- AI citation
An AI citation is a source reference in an answer from an AI system, usually a link or footnote to the web page a statement came from.
- AI share of voice
AI share of voice, often called share of model, measures how often a brand appears in answers from AI assistants such as ChatGPT, Gemini …
- AI visibility
AI visibility describes how often and in what way a brand, product or website appears in answers from AI systems such as ChatGPT …
- AI visibility tracking
AI visibility tracking measures how often and in which context a brand or domain appears in answers from AI systems, either as a name in …
- Prompt
In AI use, a prompt is the text input a user gives an AI model to get a response.
- Prompt tracking
Prompt tracking is the regular running of defined prompts on AI systems and the evaluation of the answers for brand mentions, linked …
- Prompt volume
Prompt volume is an estimate of how many prompts people send to AI assistants such as ChatGPT about a topic.