Basics & formats
10 terms from the Structured Data & SERP Features category.
- JSON-LD
JSON-LD (JSON for Linked Data) is a JSON-based format for embedding structured data in a web page.
- Microdata
Microdata is a syntax from the HTML standard for marking up content as structured data directly in the visible HTML.
- RDFa
RDFa (Resource Description Framework in Attributes) is a W3C standard for adding structured data to a page through extra attributes in the …
- RDF (Resource Description Framework)
RDF (Resource Description Framework) is a W3C data model that describes information as statements made of a subject, a predicate, and an …
- Rich Results Test
The Rich Results Test is a Google tool that shows which rich results can be generated from the structured data on a page.
- sameAs
sameAs is a schema.org property that points to a URL of a reference web page that unambiguously identifies an item. schema.org gives the …
- Schema Markup Validator
The Schema Markup Validator (validator.schema.org) is a tool for checking structured data that uses the schema.org vocabulary.
- Schema.org
Schema.org is a shared vocabulary for describing the content of a web page to machines.
- Semantic Web
The Semantic Web is the W3C's concept of a web in which data is described in a way machines can process, so it can be shared and reused …
- Structured data
Structured data in SEO is machine-readable code on a page that states what the page is about, for example a product with its price, a …