Structured Data & SERP Features

JSON-LD (JSON for Linked Data) is a JSON-based format for embedding structured data in a web page.

Microdata is a syntax from the HTML standard for marking up content as structured data directly in the visible HTML.

RDFa (Resource Description Framework in Attributes) is a W3C standard for adding structured data to a page through extra attributes in the …

RDF (Resource Description Framework) is a W3C data model that describes information as statements made of a subject, a predicate, and an …

The Rich Results Test is a Google tool that shows which rich results can be generated from the structured data on a page.

sameAs is a schema.org property that points to a URL of a reference web page that unambiguously identifies an item. schema.org gives the …

The Schema Markup Validator (validator.schema.org) is a tool for checking structured data that uses the schema.org vocabulary.

Schema.org is a shared vocabulary for describing the content of a web page to machines.

The Semantic Web is the W3C's concept of a web in which data is described in a way machines can process, so it can be shared and reused …

Structured data in SEO is machine-readable code on a page that states what the page is about, for example a product with its price, a …

Article schema is structured data that describes an article page: its headline, images, dates and author.

Breadcrumb schema is BreadcrumbList structured data that describes where a page sits in the site hierarchy.

Event schema is structured data that describes an event, such as a concert or workshop.

FAQ schema, also called FAQPage markup, is a schema.org type that describes a page with a list of frequently asked questions and their …

HowTo schema is a schema.org type for instructions that lead to a result in a sequence of steps.

JobPosting schema is structured data that describes a job opening.

Organization schema is structured data that describes an organization, such as its name, URL, logo and contact details.

Product schema is schema.org structured data that describes a product on a web page, for example its name, image, price and availability.

Recipe schema is structured data that describes a cooking recipe, such as ingredients, times and instructions.

Review schema is structured data that describes a review or an aggregate rating of an item.

Video schema is VideoObject structured data that describes a video on a web page.

A carousel rich result is a Google Search feature in which several entries from one site appear as cards that users can swipe through.

The favicon in search results is the small icon Google shows next to the site name and URL of a result.

A featured snippet is a highlighted answer box in Google Search.

Key moments are segments of a video that Google Search shows with a timestamp and a label, so users can jump straight to the part they need.

Merchant listings are Google Search experiences for products that shoppers can buy directly on a page.

People Also Ask (PAA) is a block in Google's search results with expandable questions related to the search.

Product snippets are search results that include extra product information such as ratings, review details, price and availability.

Rich results are Google search results that show more than a title, URL, and description, such as ratings, prices, images, or recipe …

Rich snippets are search results that show more than title, URL, and description, for example star ratings, prices, or images.

Sitelinks are links from the same domain that Google groups under a text result.

The sitelinks search box was a search field that Google could show under the result for a brand's homepage, letting people search within …

A site name is the name Google shows for a whole website in search results, separate from the title link of each page.

Google Discover is part of Google Search that shows people content related to their interests, based on their Web and App Activity …

Google for Jobs is the common name for the job search experience in Google Search.

Google Images is Google's image search.

Google News is a Google service that collects current news from many sources and presents it by relevance, freshness and the user's …

Google Publisher Center is Google's admin tool for news publishers.

An image pack is, in SEO terminology, a block of image results inside the regular Google web results.

The Knowledge Graph is Google's database of entities, such as people, places, organizations, and things, and the relationships between them.

A knowledge panel is an information box in Google Search that gives a quick snapshot of a person, place, organization or other entity that …

SERP features are elements on a search engine results page that go beyond the standard text links.

Top stories is a section in Google Search that can appear when Google detects a news-oriented query.

Universal search is Google's approach of blending results from several of its search services, such as images, video, news and maps, into …