Keywords & Research

A branded keyword is a search term that contains a brand name, a variant or misspelling of it, or a product of the brand.

In SEO, a keyword is a word or phrase that people type into a search engine and that a page is meant to be found for.

A long-tail keyword is a specific search query with low search volume, usually made up of several words.

A mid-tail keyword is a search term between broad short-tail and specific long-tail keywords.

A money keyword, according to reports from SEO practice, is a search term that is closely tied to a purchase intent, so ranking for it …

Question keywords are search queries phrased as a question, usually starting with a word such as who, what, when, where, why or how.

A short-tail keyword is a broad search term, usually one to three words long, that covers a whole topic.

Commercial investigation intent, often shortened to commercial intent, describes a search in which the person researches and compares …

Informational intent describes a search in which the person wants to learn something, such as a definition, an explanation, or instructions.

Navigational intent describes a search in which the person wants to reach a specific website or page and uses the search engine as a …

Personalized search means that a search engine adjusts results for the person searching.

Transactional intent describes a search in which the person wants to complete an action, most often a purchase, a booking, or a sign-up.

Google Autocomplete is the feature in Google Search that shows predicted queries in a dropdown while someone types.

Google Trends is a free Google tool that shows how interest in a search term changes over time.

Keyword clustering is the grouping of related search terms into sets that share the same search intent, so that one page can target a …

Keyword difficulty (KD) is a score from 0 to 100 that an SEO tool assigns to a keyword to estimate how hard it is to rank in the top 10 …

A keyword gap is the set of search terms that competitors rank for but your own website does not.

Keyword mapping is the process of assigning target keywords to specific pages of a website and recording those decisions in a document …

Keyword research is the process of finding out which words and phrases people type into search engines when they look for a topic …

Keyword seasonality means that the number of searches for a term rises and falls in a recurring pattern during the year.

NLP here means natural language processing, a field of artificial intelligence that lets computers read, interpret and generate human …

Related searches are query suggestions that Google shows on a results page so people can refine or continue their search.

Search volume is an estimate of how often people search for a term in a search engine, usually given as an average per month for one …

An SEO competitor analysis is the process of examining how other websites perform in search results for the topics you target, in order to …

A SERP analysis is the review of the search engine results page for a keyword.

A ranking drop is a fall in the position of a page in search results for one or more queries.

A ranking position is the place at which a page appears in a search engine's results for a given query, counted from the top.

Rank tracking is the regular measurement of where a website appears in search results for a defined set of keywords.

SERP volatility describes how much the results on search engine results pages change over a period of time.

Share of voice (SOV) is a marketing metric that shows how much of the visibility or conversation in a market a brand holds compared with …

Striking distance keywords are search queries for which a page already ranks, but too low to earn many clicks.