E-Commerce SEO

A category page in e-commerce is a page that groups related products under one URL and leads visitors to the product detail pages.

E-commerce SEO is search engine optimization for online stores.

Faceted navigation is a filter system that lets visitors narrow a list of products or content by several attributes at once, such as …

Filter pages, in online shop SEO, are category or list pages that get their own URL after a visitor selects filters such as color, size or …

Out-of-stock products are items a shop cannot currently deliver while the product page still exists.

A product description is the text on a product detail page that explains what an item is, what it does and how it is used.

A product detail page (PDP) is the page of an online store that presents one product with its information and the option to buy.

A product variant is a version of one product that differs in an attribute such as size, color, material or pattern.

Site search (also on-site search or internal search) is the search function inside a website or online store.

Sort parameters are URL parameters such as ?sort=price-asc that change the order of items on a list page without changing which items …

Free product listings let merchants show products on Google without paying for ads.

Google Merchant Center is the free tool in which retailers manage their product data for Google.

Google Shopping is the area of Google where products from retailers appear with image, price and store.

A GTIN (Global Trade Item Number) is a globally unique number that identifies a product, usually shown as the barcode on its packaging.

The manufacturer part number (MPN) is the identifier a manufacturer assigns to a product or part.

Marketplace SEO is the optimization of product listings for the internal search and rankings of a marketplace such as Amazon or eBay.

Offer markup is structured data of the schema.org type Offer.

A product feed is a file or interface that lists a shop's products with attributes such as ID, title, link, image, price and availability.

Return policy markup (MerchantReturnPolicy) is structured data that describes a store's return conditions in a machine-readable way.

Shipping details markup is structured data that states shipping costs, delivery times and destinations in a machine-readable way.