- Free product listings
Free product listings let merchants show products on Google without paying for ads.
- Google Merchant Center
Google Merchant Center is the free tool in which retailers manage their product data for Google.
- Google Shopping
Google Shopping is the area of Google where products from retailers appear with image, price and store.
- GTIN
A GTIN (Global Trade Item Number) is a globally unique number that identifies a product, usually shown as the barcode on its packaging.
- Manufacturer part number
The manufacturer part number (MPN) is the identifier a manufacturer assigns to a product or part.
- Marketplace SEO
Marketplace SEO is the optimization of product listings for the internal search and rankings of a marketplace such as Amazon or eBay.
- Offer markup
Offer markup is structured data of the schema.org type Offer.
- Product feed
A product feed is a file or interface that lists a shop's products with attributes such as ID, title, link, image, price and availability.
- Return policy markup
Return policy markup (MerchantReturnPolicy) is structured data that describes a store's return conditions in a machine-readable way.
- Shipping details markup
Shipping details markup is structured data that states shipping costs, delivery times and destinations in a machine-readable way.