Monitoring & Alerts

Change monitoring (also called website change detection) is the automated comparison of a web page or file against its earlier version …

A crawl comparison puts the results of two crawls of the same website side by side.

Crawl frequency is how often a crawler requests a website or an individual URL.

robots.txt monitoring is the regular, automatic check of a website's robots.txt for changes and errors.

SEO monitoring, in common usage, is the ongoing, automated tracking of the factors that determine a website's visibility in search engines.

SEO QA (quality assurance for SEO) is the systematic check of changes to a website for effects on search visibility.

Sitemap monitoring is the regular, automatic check of a website's XML sitemaps.

Uptime monitoring is the recurring check of whether a website or service responds.

Website monitoring is the automated, repeated testing of a website to confirm that it is available, loads quickly and works as expected.

An alert is an automatic notification that fires when a monitored value meets a condition set in advance.

An alert threshold is a limit set for a measured value.

Anomaly detection is the identification of observations, events or data points that deviate from what is usual or expected.

Availability is the share of time in which a website or service responds correctly.

A false positive (false alarm) is an alert that reports a problem that is not there.

A webhook is an HTTP request that one system sends automatically to a URL of another system when an event occurs.

A page template is the layout and code from which many pages of the same type are generated, such as product pages, category pages or …

An SEO issue is a problem or weakness on a website that an audit or crawling tool detects, such as a broken link, a missing title or a …

SEO segmentation is the practice of splitting a website's URLs or keywords into groups that share a characteristic, so that each group can …

Severity is the level that describes how large the impact of a problem is.

A site health score is a single value, usually a percentage, that an SEO audit tool calculates from the issues it finds on a website.