Local SEO

Google Business Profile (formerly Google My Business) is the free business listing that appears in Google Search and Google Maps.

Google Maps SEO is the work of making a business easier to find in Google Maps and the local pack.

The local pack (also map pack or 3-pack) is the block in Google Search that shows a small set of local businesses next to a map when a …

Near me searches are queries that ask for something close to the searcher, such as "pharmacy near me", without naming a place.

Online reviews are customer ratings of a business or product, shown in Google as stars with text.

A service area business (SAB) is a business that visits or delivers to customers directly and does not serve customers at its own address.

A business directory is a website or printed listing that sorts businesses into categories.

LocalBusiness schema is structured data from schema.org that describes a local company or branch in a machine-readable way. schema.org …

Local citations are mentions of a business that include its name, address and phone number (NAP), with or without a link to its website.

Local SEO (local search engine optimization) covers the work that makes a business visible in searches with a geographic component, such …

Location pages are pages on a website that each cover one location or branch of a business.

NAP stands for name, address and phone number.