Spam & Guidelines

Google Safe Browsing is a Google security service that warns users about dangerous sites and files.

Spam policies are Google's rules about which techniques count as spam because they deceive users or manipulate Search systems.

User-generated spam is spammy content that users add to a website through a channel meant for user content, such as comments, forum …

Web spam (also search spam or SEO spam) describes practices that manipulate search results or mislead users instead of helping them.

Affiliate SEO is search engine optimization for websites that earn commissions through affiliate links, meaning payment for referred …

Article spinning is the automatic rewriting of an existing text.

Automatically generated content is content that software produces, for example from templates and data feeds, through translation, or with …

Scraped content is text, images, or data taken from other websites, often automatically, and republished elsewhere.

Thin affiliate pages carry affiliate links but offer little original content, for example product descriptions copied unchanged from the …

An exact match domain (EMD) is a domain name that consists exactly of a search phrase, for example dental-insurance-compare.com.

Hidden text is content placed on a page so that visitors cannot see it, or barely see it, while search engines can still read it.

A link farm is a group of websites that mainly exist to link to each other or to chosen target pages and so lift their rankings …

Sneaky redirects send users, search engines, or both to content they did not expect, or show users and search engines different content.