Relaunch & Migration

The Change of Address tool is a feature in Google Search Console for telling Google that a website has moved to a different domain, for …

A CMS migration is the move of a website to a different content management system, for example from WordPress to a headless CMS.

Domain consolidation means merging several domains, for example country, brand or legacy domains, into one or a few.

In SEO, a domain migration means a website moves to a different domain name, for example from old-brand.com to new-brand.com, and every …

Ecommerce replatforming (also called shop migration) is the move of an online store from one commerce platform to another, for example …

An HTTP to HTTPS migration moves a website from unencrypted HTTP to HTTPS.

In SEO, a website migration is any major change in which a website's domain, URL structure, protocol, platform, or hosting changes.

A website relaunch is the overhaul of an existing website in which several layers change at once, for example design, structure, content …

A baseline crawl, also called a benchmark crawl, is a full crawl of the current website taken before a major change such as a relaunch or …

Redirect mapping is the planning of redirects for a relaunch, domain move or migration.

A staging crawl is a crawl of the staging or development version of a website, run before the new version goes live.

URL mapping, in SEO, is the assignment of old URLs to new target URLs when the structure or domain of a website changes.

A website migration checklist is an ordered list of checks for a site move, such as a domain change, a new platform or new URLs, so that …

Deployment, also called a release, is the step in which a new version of a website goes from the development process to the live …

A go-live is the point at which a system or website moves from testing into production, so real users can reach it.

A rollback returns a system to an earlier, working state.

A traffic drop is a marked decline in visits to a website.