Analytics & Measurement

Anonymized queries are search queries that Google leaves out of Search Console to protect user privacy.

Average position is a metric in the Google Search Console performance report.

Clicks in SEO count how often users clicked a link to your website in Google Search results.

Click-through rate (CTR) is the share of people who click a link, ad, or search result after seeing it.

Google Search Console is a free service from Google that shows site owners how their website performs in Google Search.

Impressions in SEO are the number of times a link to your website was shown in Google Search results.

The performance report is the report in Google Search Console that shows how often a website appeared in Google Search results and how …

A regular expression (regex) is a text pattern that describes a set of strings.

The Search Console API is the programming interface of Google Search Console.

The Search Console bulk export is a Google feature that schedules a daily export of a property's performance data to BigQuery, Google's …

Search Console Insights is a report in Google Search Console that summarizes key metrics and traffic changes of a site in a simplified form.

A Search Console property defines which URLs a site owner sees data for in Google Search Console.

Bounce rate is the share of visits to a website that end without engagement.

Clickstream data is the recorded sequence of pages a user visits and the clicks the user makes along the way.

Data sampling means that a report is calculated from a subset of the available data and the result is extrapolated.

Dwell time is, in SEO usage, the time between a click on a search result and the return to the results page.

Engagement rate in Google Analytics 4 is the percentage of sessions that were engaged.

Google Analytics 4 (GA4) is the current version of Google Analytics, Google's analytics service for websites and apps.

Pageviews count how often pages of a website were viewed.

Pogo-sticking in SEO is the behavior of clicking a search result, returning to the results a few seconds later and clicking another result.

A session is a period in which a user interacts with a website or app, grouped into one visit for analysis.

Web analytics is the measurement, collection, analysis and reporting of website data to understand and improve how a site is used.

AI referral traffic is made of visits that arrive through a link in an answer from an AI assistant such as ChatGPT, Gemini or Perplexity.

Marketing attribution assigns credit for a conversion to the channels and touchpoints that led to it.

Dark traffic means visits whose origin an analytics tool cannot determine.

Direct traffic is the group of website visits that analytics cannot assign to a source.

Referral traffic is the group of visits that reach a website by clicking a link on another website.

Traffic sources describe where the visits to a website come from, for example search engines, other websites, social networks or direct …

Consent mode is a Google feature that lets a website pass its visitors' consent choices to Google tags and SDKs, which then adjust their …

A cookie banner is a notice through which visitors consent to or reject the storage of cookies and similar technologies.

A data layer is a JavaScript object on a website that holds information about the page and user interactions so that tags can read it.

Event tracking is the measurement of individual interactions on a website or in an app, such as link clicks, file downloads, video plays …

Google Tag Manager (GTM) is a tag management system.

In SEO and web analytics, tracking means recording what visitors do on a website, usually by code that runs in the browser and sends data …

In SEO, an annotation is a short dated note placed on a chart of performance data.

A conversion is an action by a visitor that has value for the business, such as a purchase, a sign-up, an inquiry or a download.

Conversion rate is the share of visitors or interactions that lead to a conversion, expressed as a percentage.

Conversion rate optimization (CRO) is the ongoing process of increasing the share of website visitors who take a desired action, such as a …

SEO A/B testing (also called SEO split testing) checks whether a change affects organic search performance.

An SEO dashboard is a single view that collects key metrics of organic search, usually as charts and tables updated from connected data …

SEO reporting is the regular summary of search performance for a website: how visible it is in search, how much traffic and how many …