- AI referral traffic
AI referral traffic is made of visits that arrive through a link in an answer from an AI assistant such as ChatGPT, Gemini or Perplexity.
- Attribution
Marketing attribution assigns credit for a conversion to the channels and touchpoints that led to it.
- Dark traffic
Dark traffic means visits whose origin an analytics tool cannot determine.
- Direct traffic
Direct traffic is the group of website visits that analytics cannot assign to a source.
- Referral traffic
Referral traffic is the group of visits that reach a website by clicking a link on another website.
- Traffic sources
Traffic sources describe where the visits to a website come from, for example search engines, other websites, social networks or direct …