- Bounce rate
Bounce rate is the share of visits to a website that end without engagement.
- Clickstream data
Clickstream data is the recorded sequence of pages a user visits and the clicks the user makes along the way.
- Data sampling
Data sampling means that a report is calculated from a subset of the available data and the result is extrapolated.
- Dwell time / time on page
Dwell time is, in SEO usage, the time between a click on a search result and the return to the results page.
- Engagement rate
Engagement rate in Google Analytics 4 is the percentage of sessions that were engaged.
- Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the current version of Google Analytics, Google's analytics service for websites and apps.
- Pageviews
Pageviews count how often pages of a website were viewed.
- Pogo-sticking
Pogo-sticking in SEO is the behavior of clicking a search result, returning to the results a few seconds later and clicking another result.
- Sessions
A session is a period in which a user interacts with a website or app, grouped into one visit for analysis.
- Web analytics
Web analytics is the measurement, collection, analysis and reporting of website data to understand and improve how a site is used.