- Consent Mode
Consent mode is a Google feature that lets a website pass its visitors' consent choices to Google tags and SDKs, which then adjust their …
- Cookie banner
A cookie banner is a notice through which visitors consent to or reject the storage of cookies and similar technologies.
- Data layer
A data layer is a JavaScript object on a website that holds information about the page and user interactions so that tags can read it.
- Event tracking
Event tracking is the measurement of individual interactions on a website or in an app, such as link clicks, file downloads, video plays …
- Google Tag Manager
Google Tag Manager (GTM) is a tag management system.
- Tracking
In SEO and web analytics, tracking means recording what visitors do on a website, usually by code that runs in the browser and sends data …