- Annotations
In SEO, an annotation is a short dated note placed on a chart of performance data.
- Conversion
A conversion is an action by a visitor that has value for the business, such as a purchase, a sign-up, an inquiry or a download.
- Conversion rate
Conversion rate is the share of visitors or interactions that lead to a conversion, expressed as a percentage.
- Conversion rate optimization
Conversion rate optimization (CRO) is the ongoing process of increasing the share of website visitors who take a desired action, such as a …
- SEO A/B testing
SEO A/B testing (also called SEO split testing) checks whether a change affects organic search performance.
- SEO dashboard
An SEO dashboard is a single view that collects key metrics of organic search, usually as charts and tables updated from connected data …
- SEO reporting
SEO reporting is the regular summary of search performance for a website: how visible it is in search, how much traffic and how many …