The local pack (also map pack or 3-pack) is the block in Google Search that shows a small set of local businesses next to a map when a search has local intent. Search Engine Journal describes it as a set of three or more Google Maps results, usually shown above the traditional organic results. Each entry typically shows name, rating, address and hours.
How are listings chosen?
For local rankings Google names three factors. Relevance is how well a Business Profile matches the search. Distance is how far the business is from the searcher or the location in the query. Prominence depends on factors such as links and the number and score of reviews. Google states that a better local ranking cannot be requested or paid for. Search Engine Journal adds that there is no single guaranteed way to rank in the pack.
Measuring
Distance counts, so people in different places see different packs. A ranking report without a location is of limited use. A reliable measurement needs a defined location for each query, and several measuring points across the service area give a better picture.
Example
A search for “bakery Portland” shows a map with three bakeries, each with rating and distance. A person searching a few blocks away may get another selection or order.
Common mistakes
- Treating the pack as part of the organic ranking and mixing both in one position value.
- Comparing ranking checks that were run from different locations.
FAQ
What is a map pack? In SEO, the local results block with a map. The same words also mean level collections in games, which this entry does not cover.
Sources
- Tips to improve your local ranking on Google – Google Business Profile Helpsupport.google.com
- What is the Google local pack? – Search Engine Journal (Sept 19, 2022, secondary)searchenginejournal.com
- What is the local map pack? – Powerchord (secondary)powerchord.com
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