- Ranking drop
A ranking drop is a fall in the position of a page in search results for one or more queries.
- Ranking position
A ranking position is the place at which a page appears in a search engine's results for a given query, counted from the top.
- Rank tracking
Rank tracking is the regular measurement of where a website appears in search results for a defined set of keywords.
- SERP volatility
SERP volatility describes how much the results on search engine results pages change over a period of time.
- Share of voice
Share of voice (SOV) is a marketing metric that shows how much of the visibility or conversation in a market a brand holds compared with …
- Striking distance keywords
Striking distance keywords are search queries for which a page already ranks, but too low to earn many clicks.