- Google Autocomplete
Google Autocomplete is the feature in Google Search that shows predicted queries in a dropdown while someone types.
- Google Trends
Google Trends is a free Google tool that shows how interest in a search term changes over time.
- Keyword clustering
Keyword clustering is the grouping of related search terms into sets that share the same search intent, so that one page can target a …
- Keyword difficulty
Keyword difficulty (KD) is a score from 0 to 100 that an SEO tool assigns to a keyword to estimate how hard it is to rank in the top 10 …
- Keyword gap
A keyword gap is the set of search terms that competitors rank for but your own website does not.
- Keyword mapping
Keyword mapping is the process of assigning target keywords to specific pages of a website and recording those decisions in a document …
- Keyword research
Keyword research is the process of finding out which words and phrases people type into search engines when they look for a topic …
- Keyword seasonality
Keyword seasonality means that the number of searches for a term rises and falls in a recurring pattern during the year.
- NLP (natural language processing)
NLP here means natural language processing, a field of artificial intelligence that lets computers read, interpret and generate human …
- Related searches
Related searches are query suggestions that Google shows on a results page so people can refine or continue their search.
- Search volume
Search volume is an estimate of how often people search for a term in a search engine, usually given as an average per month for one …
- SEO competitor analysis
An SEO competitor analysis is the process of examining how other websites perform in search results for the topics you target, in order to …
- SERP analysis
A SERP analysis is the review of the search engine results page for a keyword.