Keyword mapping is the process of assigning target keywords to specific pages of a website and recording those decisions in a document, usually a spreadsheet. It often groups related keywords so one page targets one topic.
How does keyword mapping work?
Guides from Semrush and Search Engine Journal describe a similar path. First collect keywords and group them by search intent, so that terms answering the same question end up together. Then list the pages of the site and assign each group to the page that fits best, with a primary keyword and secondary terms. Keywords without a fitting page point to missing content.
Why use a keyword map?
The map shows which page serves which topic. That helps with internal linking and avoids keyword cannibalization, where several pages compete for the same query. Search Engine Journal suggests comparing the search results for similar keywords: if they are the same, map the variants to one page, and if they differ, plan separate pages. Because new pages and rankings change, the map needs updates, though sources disagree on how often.
Example
Invented map for a coffee shop:
| URL | Primary keyword | Secondary keywords |
|---|---|---|
| /coffee-machines/ | coffee machine | automatic coffee machine, coffee maker |
| /coffee-machines/descaling/ | descale coffee machine | descaling tablets |
Sources
- Keyword mapping for SEO - Semrush (secondary source)semrush.com
- Keyword Mapping: A Beginner's Guide - Search Engine Journal (secondary source)searchenginejournal.com
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