- Commercial investigation intent
Commercial investigation intent, often shortened to commercial intent, describes a search in which the person researches and compares …
- Informational intent
Informational intent describes a search in which the person wants to learn something, such as a definition, an explanation, or instructions.
- Navigational intent
Navigational intent describes a search in which the person wants to reach a specific website or page and uses the search engine as a …
- Personalized search
Personalized search means that a search engine adjusts results for the person searching.
- Transactional intent
Transactional intent describes a search in which the person wants to complete an action, most often a purchase, a booking, or a sign-up.