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Schema types

Event schema

Also known as: Event structured data

Event schema is structured data that describes an event, such as a concert or workshop. Google uses it for its event experience in Search and Maps. The term also appears in software engineering for event data formats, which is a different topic.

At a glance

Format
JSON-LD, Microdata or RDFa
Where
in the HTML of the page
Vocabulary
Event with Place and Offer
Rich result
Event information in Search, available in selected countries according to the docs, including Germany
Test with
Rich Results Test
Docs
Google: Event structured data

Last checked:

What does Google require?

Google requires name, startDate (ISO 8601 with time zone) and location with a full address. The name is the event title, not the venue.

Eligibility is narrow. A June 2025 update states that events must be bookable by the general public and held at a physical location. Google lists promotions, coupons and business hours as not eligible, and does not support virtual-only experiences, membership-only or invitation-only events. Older guides that describe markup for online events no longer match the current documentation.

Example

HTML
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "City Trail Run 2026",
  "startDate": "2026-05-16T09:00:00+02:00",
  "location": {
    "@type": "Place",
    "name": "Central Park",
    "address": { "@type": "PostalAddress", "streetAddress": "1 Park Rd", "addressLocality": "Springfield", "postalCode": "12345", "addressCountry": "US" }
  }
}
</script>

Sources

  1. Event structured data – Google Search Centraldevelopers.google.com
  2. Search Central documentation updates (June 5, 2025)developers.google.com
  3. Event – schema.orgschema.org

Last updated: