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Schema types

Organization schema

Organization schema is structured data that describes an organization, such as its name, URL, logo and contact details. Google uses it to understand administrative details and to tell the organization apart from similar ones.

At a glance

Format
JSON-LD (format of the examples in the Google docs)
Where
in the HTML of the page, such as the home page or an “About” page
Vocabulary
Organization with name, url, logo, sameAs
Rich result
No dedicated rich result, can influence the logo and the knowledge panel
Test with
Rich Results Test
Docs
Google: Organization structured data

Last checked:

Which properties does Google want?

Google documents no required properties and asks site owners to add those that apply. Recommended ones include name, url, logo, sameAs, address, contactPoint, legalName and foundingDate.

A logo must be at least 112x112 pixels, crawlable and indexable, in a format Google Images supports, and it should look right on a white background.

Google recommends placing the markup on the home page or on a single page about the organization, such as an about page. It does not need to appear on every page.

Example

HTML
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Corp",
  "url": "https://example.com/",
  "logo": "https://example.com/logo.png",
  "sameAs": ["https://www.linkedin.com/company/example"]
}
</script>

Sources

  1. Organization structured data – Google Search Central (updated 2026-09-08)developers.google.com
  2. Organization – schema.orgschema.org

Last updated: