Original content systems are ranking systems that Google uses to show original content, including original reporting, ahead of pages that merely cite it. The term refers to Google Search. Google lists the systems as current.
At a glance
- Type
- Ranking system (Google: “Original content systems”)
- Affects
- original content, including original reporting
- Completed
- ongoing (current system)
- Confirmed by
- yes
- Status
- listed as a current system in the ranking systems guide
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What does Google say?
In its guide to ranking systems, Google writes that these systems help ensure original content is shown prominently in results, “ahead of those who merely cite it”. Google also mentions support for a special canonical markup that lets creators indicate which page is the primary one when content appears in several places. Google does not describe that markup further in this passage. Some agency summaries also attribute copyright-based demotions to these systems, which Google lists separately as removal-based demotion systems.
What does it mean for SEO?
Google names original reporting explicitly, so the systems are probably most relevant for news sites and publishers, which often pass content on to partners (assessment). Anyone who syndicates content can point to the original page with canonical information. Which markup Google means is not described further in its guide.
Example
A trade magazine publishes an investigation. Ten blogs summarize and cite it. The systems are meant to put the magazine’s investigation ahead of the summaries.
Sources
- A guide to Google Search ranking systems – Google Search Centraldevelopers.google.com
- Google's neuer Guide: Alles über Ranking-Systeme – OnlineMarketing.de (secondary source)onlinemarketing.de
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