Reliable information systems is an umbrella term from Google’s overview of ranking systems. It covers several systems that aim to show the most reliable information possible in Google Search.
At a glance
- Type
- umbrella term for several ranking systems
- Completed
- listed by Google as an active system
- Affects
- promotion of reliable pages, demotion of low-quality content, notices (content advisories)
- Confirmed by
- yes
Last checked:
What does Google say?
According to Google, several systems work in various ways toward this goal. They are meant to promote more authoritative pages, demote low-quality content and support high-quality journalism. Google lists the umbrella term as a current system. Some agency summaries also attribute copyright-based demotions to it, which Google lists separately as removal-based demotion systems.
What happens when reliable information is missing?
When reliable information is scarce, for example on fast-changing topics or when the systems have low confidence in the quality of available results, Google can show a notice, called a content advisory, with tips for refining the search.
What does it mean for SEO?
Google names no measures or criteria at this point. For sites on sensitive or time-critical topics, quality and sourcing probably weigh more (assessment).
Example
During a breaking event, few reliable sources exist yet. Google may show a notice that results can change quickly.
Sources
- A guide to Google Search ranking systems – Google Search Centraldevelopers.google.com
- Google's neuer Guide: Alles über Ranking-Systeme – OnlineMarketing.de (secondary source)onlinemarketing.de
Last updated: