- Organic traffic
Organic traffic is the visits to a website that come from unpaid links in search results.
- Ranking
Ranking in SEO is the order in which a search engine such as Google lists results for a query.
- Ranking factors
Ranking factors are the signals search engines use to order pages for a query.
- Search visibility
Search visibility (also SEO visibility) describes how often and how prominently a website appears in search results for relevant queries.
- Zero-click search
A zero-click search is a search that ends without a click on any result.