- Customer journey
The customer journey is the sequence of touchpoints a person has with a brand, from first contact through research and purchase to the …
- Niche keyword
A niche keyword is a specific search term for a narrow topic or a small audience.
- Seed keyword
A seed keyword is a short, broad term that a keyword research process starts from.
- SEO audit
An SEO audit, also called an SEO analysis, is a systematic review of a website that checks how well search engines can crawl, index, and …
- SEO governance
SEO governance describes the rules, roles and checks an organization uses to keep SEO requirements in place while many teams change the …
- SEO KPIs
SEO KPIs (also called SEO metrics when no goal is attached) are measurements that show whether search optimization is reaching a defined …
- SEO ROI
SEO ROI is the return on investment of search engine optimization: the revenue attributed to organic search, minus the cost of SEO …
- SEO strategy
An SEO strategy is the plan that defines how a website will improve its visibility in search.