- Above the fold
Above the fold is the part of a web page that is visible in the browser window when the page loads, before anyone scrolls.
- Alt text
Alt text (alternative text) is a short written description of an image, placed in the alt attribute of an HTML img element.
- Boilerplate content
Boilerplate is standard text that is reused with little change in many documents.
- Heading hierarchy
Heading hierarchy is the outline of a page built from the HTML elements <h1> to <h6>.
- Headings (H1–H6)
Headings (H1–H6) are the HTML elements <h1> through <h6> that name and structure the sections of a web page.
- Image file names
An image file name is the name of the image file on the server, such as red-running-shoe.jpg.
- Image SEO
Image SEO (image optimization) is the set of practices that help images appear in Google Search and Google Images while keeping page load …
- PDF SEO
PDF SEO covers measures that help PDF files appear in search results and display sensibly.
- Text-to-HTML ratio
Text-to-HTML ratio (also code-to-text ratio) is the share of a page's HTML that is visible text.
- Video SEO
Video SEO covers the steps that help videos get found, indexed and displayed in search engines: in regular Google Search, in Google Videos …
- WebP / AVIF
WebP is an image format developed by Google for the web.
- YouTube SEO
YouTube SEO is the optimization of videos and channels so they appear and get clicked more often in YouTube search and recommendations.