- Anchor text
Anchor text (link text) is the visible, clickable text of a link.
- Breadcrumb navigation
Breadcrumb navigation (breadcrumbs) is a row of links, usually above the main content, that shows the path from a website's home page to …
- Call to action (CTA)
A call to action (CTA) is an element that asks visitors to take a specific next step.
- Click path
A click path (also clickstream) is the sequence of pages a visitor views on a website, in the order they were viewed.
- Entry page
An entry page is the first page of a visit in web analytics.
- Footer links
Footer links are links in the footer of a website.
- Heatmap
Heatmap (or heat map) is a visualization that uses color to show values: warm colors mark high values, cool colors low ones (Coursera).
- Homepage
Homepage is the page at the root of a domain or subdomain, for example https://example.com/.
- Internal linking
Internal linking is the set of links that point from one page of a website to another page on the same website.
- Intrusive interstitials
Intrusive interstitials are page elements that obstruct the view of the content, usually for promotional purposes, according to Google.
- Landing page
A landing page is a page that visitors reach after clicking an ad, an email link or a search result and that is built around one goal …
- Link equity (link juice)
Link juice (also called link equity) is an informal SEO term for the value a link is thought to pass from the page it sits on to the page …
- Mega menu
A mega menu is a website navigation element that opens a large panel with many links, usually grouped in columns, when a visitor hovers …
- PageRank sculptingHistorical
PageRank sculpting is a historical SEO tactic.
- SEO silo
SEO silo (siloing) means grouping a website's pages by topic into separate sections, usually through URL folders and internal links that …
- Site architecture
Site architecture (also called website structure or information architecture) describes how the pages of a website are grouped, named and …
- Usability
Usability is how easy and effective an interface is to use.
- User experience (UX)
User experience (UX) covers all aspects of a person's interaction with a company, its services and its products.
- User journey
A user journey is the sequence of steps a person takes to reach a goal, such as choosing and buying a product.
- User signals
User signals are measurable behavior data from searchers, such as click-through rate in search results, returning to the results page …
- Website navigation
Website navigation is the set of elements that lead visitors and crawlers from page to page.