- Content audit
A content audit is a systematic review of the content on a website to decide which pages to keep, update, consolidate or remove.
- Content brief
Content brief is a working document written before a text is produced.
- Content decay
Content decay is the gradual decline of rankings, impressions and clicks on a page that used to perform well.
- Content freshness
Content freshness describes how current a piece of content is relative to a search query.
- Content gap analysis
Content gap analysis compares a website's content with what the audience searches for and what competitors cover, to find missing or weak …
- Content hub
A content hub is a section of a website that gathers content on one topic or for one audience and links it together.
- Content marketing
Content marketing is a marketing approach in which a company creates and distributes useful content to attract and keep a clearly defined …
- Content pruning
Content pruning is the deliberate review of existing pages with the goal of updating, merging or removing those that perform poorly or are …
- Content refresh
Content refresh means revising an existing page so that it matches current facts and the current search intent again.
- Content strategy
A content strategy is the plan behind a website's content.
- Cornerstone content
Cornerstone content is the term SEOs use for the most important pages or articles of a site on a core topic.
- Editorial calendar
An editorial calendar is a schedule that lists which content gets published, on which date, in which channel and who is responsible for it.
- Evergreen content
Evergreen content is content that stays relevant over a long period, so people keep searching for and reading it.
- FAQ page
An FAQ page (FAQ stands for "frequently asked questions") collects questions customers often ask about a product, service or topic and …
- Holistic content
Holistic content is an SEO term for content that treats a topic comprehensively and covers the different questions and angles searchers …
- Hub page
A hub page is, in SEO, a page that collects links to the content on one topic.
- Pillar page
A pillar page is a comprehensive page on a broad topic that links to more detailed pages and is linked back from them.
- Topical authority
Topical authority is an SEO idea that a website becomes a trusted source on a subject when it covers that subject broadly and in depth.
- Topical map
Topical map has a geographic meaning (a map showing terrain), but in SEO it is a plan: an overview of the topics, subtopics and pages a …
- Topic cluster
A topic cluster is a group of pages on one website that together cover a main subject.