A brand SERP is the search results page that appears when someone searches for a brand or company name. The term is used in the SEO industry and covers everything on that page, not only the brand’s own website.
What appears on a brand SERP?
Typical elements are the brand’s domain, often with sitelinks, plus social profiles, review sites, news items, videos, images and “People also ask” questions. A knowledge panel with basic facts about the brand may also appear. Google decides per query which elements show.
What can be influenced?
Google states that information in a knowledge panel generates automatically from public information on the web. Verified users can submit feedback on a panel about themselves, and Google can prioritize it. Direct control over the panel is not possible.
For the other results, a brand’s own content, maintained profiles and reviews all play a role (assessment). The usual goal is that the results show the brand correctly and currently. No guarantees or fixed time frames exist.
Example
A search for a company name shows the website with four sitelinks first, then a knowledge panel, two social profiles and a review site. It can be checked in a private window, and for several markets with a country setting.
FAQ
What does SERP stand for? Search engine results page.
Sources
- Knowledge panels in Google Search – Google Search Helpsupport.google.com
- What is a Brand SERP? – Kalicube (secondary)kalicube.com
- How to analyze your brand SERP – Search Engine Land (secondary)searchengineland.com
Last updated: