Historical updates & events
19 terms from the Google Updates & Algorithms category.
- Exact match domain updateHistorical
The exact match domain update (EMD update) is a Google change from late September 2012 that reduced the ranking advantage of domains whose …
- Florida updateHistorical
The Florida update is the SEO industry's name for a major change in Google's ranking that began on November 16, 2003.
- Fred updateHistorical
Fred is the unofficial name of a Google ranking update from March 2017.
- Google API leakHistorical
The Google API leak is the 2024 publication of internal documentation for Google Search's Content Warehouse API.
- Helpful content updateHistorical
The helpful content update was a Google ranking system announced in August 2022 to show more original, helpful content written by people …
- Hilltop algorithmHistorical
The Hilltop algorithm is a ranking method from search engine research that scores pages according to the links of independent "expert …
- HummingbirdHistorical
In SEO, Hummingbird is a major improvement to Google's ranking systems from 2013, not a bird or an app.
- Medic updateHistorical
The Medic update is the name the SEO industry uses for a Google core update from August 2018.
- Mobile-friendly updateHistorical
Mobilegeddon is the SEO nickname for Google's mobile-friendly update, which began rolling out globally on April 21, 2015.
- Over-optimizationHistorical
Over-optimization in SEO describes optimization that is pushed so far that it looks manipulative.
- Panda updateHistorical
The Panda update was a Google system introduced in 2011 to make sure high-quality and original content appears in search results.
- Payday loan updateHistorical
The Payday Loan update is a Google webspam update that, according to reports, began in June 2013 and affected queries with heavy spam …
- Penguin updateHistorical
The Penguin update was a Google system introduced in 2012 to combat link spam.
- Phantom updateHistorical
Phantom update is the SEO industry's name for a change in Google's ranking from early May 2015, often called "Phantom 2".
- Pigeon updateHistorical
The Pigeon update is, according to reports, the name Search Engine Land gave to a change in Google's local search that launched in the …
- Possum updateHistorical
Possum update is the name the local SEO community gave to a change in Google's local ranking around September 2016.
- Query deserves freshness
Query Deserves Freshness (QDF) refers to the freshness systems Google uses to show newer content for queries where people would expect it.
- Reviews updateHistorical
The reviews update (first called product reviews update) was a series of announced changes to Google's reviews system, which rewards …
- Top heavy updateHistorical
The top heavy update, officially the page layout algorithm change, is a Google change announced on January 19, 2012.